Nam Nguyen

For me, every day is a new thing. I approach each project with a new insecurity, almost like the first project I ever did, and I get the sweats, I go in and start working, I’m not sure where I’m going — if I knew where I was going, I wouldn’t do it.Frank Gehry

360i Takes Home the Blue

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Oreo's Daily Twist campaign developed in partnership with Draftfcb takes home top Facebook Studio Award.

It’s been one hell of a year for America’s favorite cookie. Hats off to teams at both Draftfcb and 360i in a partnership that really did right for our awesome client.

Read more about the campaign and award here.

Be so good they can’t ignore you.Steve Martin

Can’t Hold Us : Macklemore + Ryan Lewis

Ridiculous, epic, amazing. Enjoy the ride.

I love everything that these guys are doing right now, it’s just too fun. I also love how they rep Seattle so hard. Way to stay true my dudes.

Coca-Cola Remix Bottle

The Coca-Cola Remix Bottle from OgilvyAction takes everyday sounds and turns them into 'Happiness' by remixing the sound of the opening of a Coke bottle.

Simple and wonderful idea and execution by DJ Jun Fujiwara.

source : psfk

Do not hire a man who does your work for money, but him who does it for love of it.Henry David Thoreau

Dove Real Beauty Sketches

A forensic sketch artist draws portraits of how women describe themselves. Then he draws how complete strangers describes them.

Our own perceptions are not as often as distorted as we think. Dove brought this to life in an incredibly moving way.

NY <3 Boston

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What happened yesterday at the Boston Marathon is horrifying and my thoughts and prayers are with Boston.

I was initially conflicted to move to New York a couple years ago for work, but it has quickly become home. Because, one thing I’m learning quickly is as rough and direct the people are here, New Yorkers are resilient, empathetic and generous.

This display at the BAM in Brooklyn is just one example. Although I will always have love for The Bay, I’m so proud to call New York home. And after seeing the countless selfless displays of people who rallied to help after the explosions went off in Boston (even runners who had just completed the race ran back to help) and the countless heroic stories I’ve heard from 9/11 since moving here, I’m proud to call America home.

Our hearts our with Boston. Thank you to the The Illuminator for the beautiful display and message on our behalf.

credit : gothamist

1 in 3 : Vivienne Westwood

1 in 3 women experience domestic violence in Italy.

With the help of Leo Burnett Milan, Vivienne Westwood addressed the issue directly by having 1 in 3 of her mannequins in her storefront with visible signs of physical abuse.

I have a long history working with Domestic Violence agencies so this is an issue that I’m very close to and am very sensitive to it’s difficult nature. So it’s incredible to see such a creative approach to addressing such a tough  issue, especially in a country with a reputation of a very strong macho culture.

It captures eyeballs where they already are. Great work and hopefully this will become a larger execution across more window fronts to drive awareness.

source : psfk

In Search of Plants

Michelle and I went in search of plants today.

It’s been a long winter and we should have gotten green into the apartment much sooner. So with the first clear and comfortable day, along with an available ZipCar, we cruised down to Red Hook.

After a satisfying brunch at Hope & Anchor, we strolled down Van Brunt Street to Chelsea Garden Center.  An indoor tree, vine looking thing, aloe plant and a massive bag of soil later, our apartment is getting some much welcomed oxygen champions.

Both places were friendly and helpful. Red Hook is so chill, and it’s great to see it busy, thriving and back on it’s feet after Sandy. You should have seen the crowd at Fairway.