360i / Content Studio

ROLE: FOUNDER + DIRECTOR / CREATIVE DIRECTOR

When 360i had me come out for a visit in 2011, I was immediately captivated. They had teams in the building that I had never worked side-by-side within an agency before; developers, influencer marketing, community managers and SEO. They had all the trappings that I thought was missing from a more traditional shop.

Although there wasn’t a role for me, with a shared vision, we took a shot on each other. And I signed on to come aboard that same visit.

Over the course of the next couple years, we started sprinting. Because I worked across the agency from both an operational and creative capacity, it is difficult to measure individual output. No matter, because I always judge myself against the success of the entire team/organization. What we accomplished as an agency was special.

I take great pride in my time there, working alongside incredible people and leadership. And most of all, am humbled that I got to be a part of that leadership.

Here were my two briefs:

  1. Break down walls and drive the agency into become more integrated; internally through how we worked and externally by the work we produced
  2. Design and build a hyper collaborative nimble team of makers that would energize the way we worked and thought

The result was an integration and growth in 2011/ 2012 and a breakout year in 2013.

  • We re-casted people into roles that worked toward strengths, skills and passions and found the hidden gems in our industry
  • Through the development of the Content Studio, we expanded the agency’s creative and production offerings
  • We were able to successfully merchandise and sell the Content Studio through to all of our clients
  • The Content Studio team grew from 0 to 30 within a year time
  • And more importantly, the agency was operating more collaboratively than ever by seeing the value in each others respective crafts

Recognition

2013
30 Under 30  /  Forbes
A-List No. 2  /  AdAge
Agency of the Year  /  OMMA
Best Agency for Social Media  /  iMedia
Best Digital Agency  /  Mashie
Best Large Agency for Social Media  /  Shorty Awards
Digital Agency of the Year  /  Adweek
Innovators of the Year  /  Creativity
Most Innovative Agency  /  Digiday
2012
#1 Standout Shop  /  AdAge