Chevrolet / Alter Ego

ROLE: DIRECTOR / SENIOR CULTURAL STRATEGIST

When ramping up for Camaro, we discovered a rabid fan base in Northern California was organizing a caravan to Arizona for an annual Camaro meet up.

We joined them.

Rolling 100 Camaros deep with a police escort, we spent three days in the AZ getting to know Camaro owners intimately… and opened up an SS convertible on a wide open freeway.